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Inform your digital strategy with comprehensive coverage of the fast-growing market for original Web TV and transmedia shows, their funding, production and success.
- Key data and market trends to inform strategic planning, forecasting and business development
- How US Web TV studios are funded
- Detailed analysis of revenue sources for Web shows: advertising, sponsorship, commissioning, download sales and more
- Comparative budgets: per season and per-minute
- Detailed profiles of major Web TV comedy and drama series: rapidly compare formats and commercial models, including branded entertainment
- Comprehensive listing of Hollywood studios’ digital divisions and Web TV production companies - and what kinds of shows they make - for competitive analysis
- Listings of major brands that sponsored American and European shows, revealing which advertisers are active in the sector and what genres they sponsor
- Comparative budget data and revenue sources to assist production budgeting
Download  Table of contents, sample pages PDF
100 pages / 40,000 words, 15 tables, 14 Web show business profiles. Second edition, August 2009.
In the report
- Covers original Web TV scripted comedy and drama shows in the USA and UK
- 15 tables: online video viewing figures, studio funding, production budgets, episode lengths, self-declared Web show viewing figures
- Listings of key market players: 58 studio digital units and Web show producers: studio and production company listings for BBC, CBS, Channel 4, Disney, Fox, NBCU, Paramount, Sony, Warner Bros and 49 production companies
- Advertiser and sponsor listings for US and European Web series: sole sponsors and multiple product integration
- Brand sponsors referenced in the report include Carl’s Jr, CIBA Vision, Ford, Red Bull, Sprint, Suave, Tampax, Tide, Toyota and many more
- 14 in-depth Web show business profiles: full creative and commercial details, each with a colour still from the production, plus 23 further significant US, UK and European shows listed
- 4 industry expert interviews
- Itemised analysis of funding and revenues sources for shows, with examples
- Live links to all Web shows and production companies to take you direct to their Web sites
- Methodology: the analysis is based on production company information, authoritative industry sources and original research
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