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The Birth Of Online TV report

Access 100 pages of in-depth analysis, 15 tables and 14 Web show business profiles

The Birth of Online TV Report

The report informs your digital strategy with comprehensive coverage of the fast-growing market for original Web TV and transmedia shows, their funding, production and success.

“Futurescape’s The Birth Of Online TV report is, without question, the most comprehensive, functional resource I’ve seen to date for anyone in the business of delivering on the promise of Web television.”

Wilson Cleveland, Founder & Executive Producer, UNboxd Media

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Table Of Contents

EXECUTIVE SUMMARY

WHAT THE REPORT COVERS

WHY ONLINE TV IS BOOMING

ONLINE TV FUNDING, REVENUE SOURCES AND SPONSORSHIP

PRODUCTION IN ACTION

FINDING AND BUILDING THE AUDIENCE

HOW TO EVALUATE SUCCESS?

TRENDS

EXPERT INTERVIEWS

WEB SERIES BUSINESS PROFILES: BUDGETS, SPONSORS, INTERACTIVITY

FURTHER NOTABLE SERIES

WEB TV STUDIO AND PRODUCTION COMPANY BUSINESS PROFILES

ADVERTISER AND SPONSOR LISTINGS

About The Report

The report provides this crucial information:

  • Key data and market trends to inform strategic planning, forecasting and business development
  • How US Web TV studios are funded
  • Detailed analysis of revenue sources for Web shows: advertising, sponsorship, commissioning, download sales and more
  • Comparative budgets: per season and per-minute
  • Detailed profiles of major Web TV comedy and drama series: rapidly compare formats and commercial models, including branded entertainment
  • Comprehensive listing of Hollywood studios’ digital divisions and Web TV production companies – and what kinds of shows they make – for competitive analysis
  • Listings of major brands that sponsored American and European shows, revealing which advertisers are active in the sector and what genres they sponsor
  • Comparative budget data and revenue sources to assist production budgeting

In the report

  • Covers original Web TV scripted comedy and drama shows in the USA and UK
  • 15 tables: online video viewing figures, studio funding, production budgets, episode lengths, self-declared Web show viewing figures
  • Listings of key market players: 58 studio digital units and Web show producers: studio and production company listings for BBC, CBS, Channel 4, Disney, Fox, NBCU, Paramount, Sony, Warner Bros and 49 production companies
  • Advertiser and sponsor listings for US and European Web series: sole sponsors and multiple product integration
  • Brand sponsors referenced in the report include Carl’s Jr, CIBA Vision, Ford, Red Bull, Sprint, Suave, Tampax, Tide, Toyota and many more
  • 14 in-depth Web show business profiles: full creative and commercial details, each with a colour still from the production, plus 23 further significant US, UK and European shows listed
  • 4 industry expert interviews
  • Itemised analysis of funding and revenues sources for shows, with examples
  • Live links to all Web shows and production companies to take you direct to their Web sites
  • Methodology: the analysis is based on production company information, authoritative industry sources and original research

Report details: 100 pages, 15 tables, 14 Web show business profiles

Futurescape report buyers include: