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Social TV report

Access 229 pages of analysis, with 100 tables and figures for instant reference on key Social TV research and data

The Social TV Report

With over a billion Facebook, Twitter and mobile messaging users discussing their TV viewing on second screens, Social TV is crucial for ratings success and advertising effectiveness.

Futurescape’s Social TV report is the most comprehensive and authoritative analysis of this complex and vibrant digital sector, consulted by media executives worldwide.

It provides a full strategic context and data to plan Social TV activity, set targets and evaluate results, for broadcasters, producers, advertisers and agencies.

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Table Of Contents

EXECUTIVE SUMMARY

THE NEW SOCIAL TV LANDSCAPE – INCREASING COMPETITION

1. MOBILE MESSAGING APPS WHATSAPP, WECHAT AND LINE ENTER SOCIAL TV

2. BUZZFEED OFFERS SOCIAL TUNE-IN FOR BROADCASTERS AND SOCIAL NEWS

3. TUMBLR, SNAPCHAT AND PINTEREST PARTNER WITH TELEVISION

4. BROADCASTERS ADOPT FACEBOOK’S INSTAGRAM

5. TV PRODUCTION: SOCIAL INTEGRATION AND AUDIENCE PARTICIPATION

TWITTER VS FACEBOOK IN SOCIAL TV INNOVATION

6. INTENSE RIVALRY OVER SOCIAL TV

7. RESEARCH ON TWITTER AND FACEBOOK AS SOCIAL TV INFLUENCERS

8. TWITTER’S SOCIAL TV STRATEGY

9. FACEBOOK’S SOCIAL TV STRATEGY

CHALLENGES FOR SOCIAL TV

10. BROADCASTERS POSITIONING AGAINST FACEBOOK AND TWITTER

11. CRITIQUES OF SOCIAL TV

12. RISK FACTORS FOR SOCIAL TV

THE TELEVISION AND CE INDUSTRIES – EXECUTING SOCIAL TV STRATEGIES

13. BROADCASTERS BOOST TV RATINGS AND REVENUE

14. SOCIAL MARKETING OF TV SHOWS AND CHANNELS

15. BROADCASTER APPS AND INTEGRATING SOCIAL TV

16. SPONSORSHIP, WEB ADS AND TRANSACTIONAL REVENUES

17. PRODUCERS ENHANCE TV SHOWS WITH SOCIAL MEDIA

18. PAY-TV OPERATORS: VIDEO CHAT AND SOCIAL RECOMMENDATION

19. MICROSOFT AND APPLE AS SOCIAL TV INNOVATORS

SOCIAL TV ADVERTISING AND MULTISCREEN MARKETING

20. TELEVISION ADVERTISING, TWITTER AND FACEBOOK

21. SUPER BOWL SOCIAL TV ADVERTISING CAMPAIGNS

22. SOCIAL TV ANALYTICS FOR SUPER BOWL COMMERCIALS

23. INNOVATION IN SOCIAL TV AND MULTISCREEN ADVERTISING

SOCIAL TV AND SPORTS

24. THE DYNAMIC RELATIONSHIP BETWEEN TV SPORTS AND SOCIAL MEDIA

25. THE 2014 WORLD CUP

26. THE 2014 SOCHI WINTER OLYMPICS

27. THE 2012 LONDON OLYMPICS

28. THE 2010 VANCOUVER WINTER OLYMPICS

29. THE 2014 SUPER BOWL

SOCIAL TV PROVIDERS

30. COMPANY PROFILES OF SOCIAL TV PROVIDERS

SOCIAL TV RESEARCH AND DATA

APPENDIX I – FACEBOOK AND TWITTER USER NUMBERS COMPARED WITH TV

APPENDIX II – WHY AND HOW VIEWERS PARTICIPATE IN SOCAL TV

APPENDIX III – THE EFFECTS OF SOCIAL TV ON TELEVISION VIEWING

APPENDIX IV – SOCIAL TV ACTIVITY ON SECOND SCREENS

About The Report

Futurescape’s Social TV report is designed to support your business objectives and gain competitive advantage

  • A full strategic context for planning Social TV activity, setting targets and evaluating outcomes
  • Social TV insights to help develop and deliver the content that engages viewers and maximises audiences
  • Case studies of Social TV content and ad campaigns to inform your planning, forecasting and budgeting

The report provides key insights and data to:

  • Position your company in the new Social TV market
  • Develop effective Social TV strategies
  • Produce second screen and Social TV formats
  • Plan creative and engaging Social TV content
  • Develop, launch and run a compelling Social TV service
  • Apply new opportunities to incorporate social into TV ad campaigns
  • Understand how Twitter and Facebook are partnering with the TV industry

Access the full context for the Social TV sector:

  • The battle for Social TV dominance between Twitter, Facebook and their Social TV rivals
  • Why Twitter is strongly positioned for Social TV, but is not yet the clear winner (with full SWOT analysis for Twitter and Facebook)
  • Twitter’s and Facebook’s TV industry partnerships and their Social TV products that transform the television viewing experience
  • Broadcasters, producers and pay-TV operators – executing Social TV strategies to drive audience tune-in and engagement to boost ratings
  • Innovation in Social TV formats and integrating social with TV programming
  • The dynamic relationship between TV sports and social media
  • How advertisers are embracing new opportunities to incorporate social into TV ad campaigns

Who is this report for?

Television, advertising, telecoms, technology and social media professionals, to stay current with the fast-moving and complex Social TV market.

Investors and analysts following major media organisations and social networks, and technology news, strategy and market developments.

Report details: 229 pages of analysis, with 100 tables and figures for instant reference on key Social TV research and data, together with in-depth company profiles of Social TV specialists, such as Beamly, ConnecTV, Shazam and Viggle.

Futurescape report buyers include: