The Snapchat Report: Television Edition
Snap Inc. is a major player in global mobile TV with an audience of 166 million Millennial users, a generation which prefers smartphones to the TV set.
International broadcasters and media owners aim to tap new advertising revenue from mobile viewers, test new formats and drive tune-in for their broadcast TV properties, but along with the opportunities there are significant challenges.
The report answers these key questions:
- How has Snapchat established a compelling mobile video distribution platform?
- In what crucial ways is Snap TV like and radically different from conventional television?
- Which major broadcasters and media owners partner with Snapchat in the USA, UK and Europe?
- What content do they produce based on existing TV shows?
- What new formats are they innovating for original made-for-mobile series and what resources does this require?
The in-depth coverage in this 59 page report analyses Snapchat’s Discover distribution platform, its television partnerships and the shows and formats which the broadcasters are creating.
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Table Of Contents
1. EXECUTIVE SUMMARY: SHAPING THE FUTURE OF MOBILE TV AND ADVERTISING
2. SNAPCHAT’S MOBILE TV CHANNEL: CHALLENGING FACEBOOK AND TWITTER
3. HOW BROADCASTERS ARE INNOVATING SNAPCHAT TV FORMATS
4. INSIDE SNAPCHAT’S STRATEGY TO BE A WORLDWIDE TV AND MEDIA PARTNER
5. SNAPCHAT DISCOVER: A NEW PARADIGM FOR MOBILE MEDIA DISTRIBUTION
6. SNAPCHAT BECOMES A GLOBAL TV AND MEDIA DISTRIBUTOR
7. HOW MAJOR TV COMPANIES CREATE HIGH-IMPACT CONTENT FOR SNAPCHAT
8. THE CHALLENGES OF PRODUCING ORIGINAL SNAPCHAT VIDEO
9. INNOVATING THE FUTURE OF TV NEWS FOR MOBILE