The Snapchat Report

TV for the mobile-first generation

How Snapchat and its TV partners are transforming storytelling and formats for the mobile-first era

Snap Inc. is a major player in global mobile television and advertising, with an audience of 191 million Millennial users, a generation which prefers smartphones to the TV set.

International broadcasters and media owners test new formats, tap new ad revenue from mobile viewers and drive tune-in for their broadcast TV properties. This gives brands and agencies a unique opportunity to engage this hard-to-reach generation, but along with the opportunities there are significant challenges.

The report answers these key questions:

  • How has Snapchat established a compelling mobile video distribution platform?
  • In what crucial ways is Snap TV like and radically different from conventional television?
  • Which major broadcasters and media owners partner with Snapchat?
  • What content do they produce from existing TV shows and what new formats are they innovating for original mobile TV series?
  • What is Snapchat’s proposition for advertisers needing to reach Millennials, who are watching less television?
  • How can advertisers engage Snapchat users via Discover video content?
  • What innovative mobile advertising and commerce formats is Snapchat developing and with what targeting data about its users?

The in-depth coverage in this report analyses Snapchat’s Discover distribution platform, its television partnerships, the content which broadcasters are creating, Snapchat’s advertising opportunities and formats, case studies and key data: 133 pages, 29 tables and charts.

The Snapchat Report

Buy Now

Choose Your Licence

We accept PayPal and major credit and debit cards

PayPal and debit / credit cards we accept

Report PDFs are emailed to buyers within 24 hours of purchase.

To order and pay by bank transfer, please contact sales@futurescape.tv

Table Of Contents

1. EXECUTIVE SUMMARY: SHAPING THE FUTURE OF MOBILE TV AND ADVERTISING

2. SNAPCHAT’S MOBILE TV CHANNEL: CHALLENGING FACEBOOK AND TWITTER

3. HOW BROADCASTERS ARE INNOVATING SNAPCHAT TV FORMATS

4. INSIDE SNAPCHAT’S STRATEGY TO BE A WORLDWIDE TV AND MEDIA PARTNER

5. SNAPCHAT DISCOVER: A NEW PARADIGM FOR MOBILE MEDIA DISTRIBUTION

6. SNAPCHAT BECOMES A GLOBAL TV AND MEDIA DISTRIBUTOR

7. HOW MAJOR TV COMPANIES CREATE HIGH-IMPACT CONTENT FOR SNAPCHAT

8. THE CHALLENGES OF PRODUCING ORIGINAL SNAPCHAT VIDEO

9. INNOVATING THE FUTURE OF NEWS FOR MOBILE

10. NICHE PUBLISHERS ON DISCOVER

11. LIVE STORIES CONTENT PARTNERS

12. LIVE STORIES SPORTS PARTNERS

13. IN-DEPTH ANALYSIS: SNAPCHAT’S BRAND ADVERTISING BUSINESS MODEL

14. DATA AND INSIGHTS FOR EFFECTIVE AD TARGETING

15. SNAPCHAT’S MOBILE ADVERTISING FORMATS AND THEIR EFFECTIVENESS

16. CASE STUDIES: MAJOR BRAND AD CAMPAIGNS

17. KEY DATA: USER GROWTH, DEMOGRAPHICS AND ATTITUDES

18. COMPANY TIMELINE AND MAJOR DEVELOPMENTS