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The Snapchat Report: Advertising Edition

Snap Inc. has attracted an audience of 166 million Millennial users, with an app which offers mobile-social interaction and TV-style content from international media owners.

This gives brands and agencies a unique opportunity to engage this hard-to-reach generation, but there are also significant challenges.

The report answers these key questions:

  • What is Snapchat’s proposition for advertisers needing to reach Millennials, who are watching less television?
  • How can advertisers engage Snapchat users in Discover video content from major broadcasters and media owners?
  • What innovative mobile advertising and commerce formats is Snapchat developing?
  • How does Snapchat offer targeting data about its users, via third-party providers?
  • How do major brands make optimum use of Snapchat to reach Millennial consumers?

The in-depth coverage in this report provides access to in-depth analysis, Snapchat’s advertising opportunities and formats, case studies and key data: 56 pages, 25 tables and charts.

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Table Of Contents

1. EXECUTIVE SUMMARY: SHAPING THE FUTURE OF MOBILE TV AND ADVERTISING

2. IN-DEPTH ANALYSIS: SNAPCHAT’S BRAND ADVERTISING BUSINESS MODEL

3. DATA AND INSIGHTS FOR EFFECTIVE AD TARGETING

4. SNAPCHAT’S MOBILE ADVERTISING FORMATS AND THEIR EFFECTIVENESS

5. CASE STUDIES: MAJOR BRAND AD CAMPAIGNS

6. KEY DATA: USER GROWTH, DEMOGRAPHICS AND ATTITUDES