|
Top Web TV shows create compelling audience engagement through social media, increasing advertising effectiveness.
The four-step WeVision model is based on detailed analysis and case studies of successful, innovative Web TV productions and it:
- Explains how successful shows mitigate risk by:
- Targeting niche online communities with engagement that works
- Covering costs before production begins by matching the show and its community with sponsors
- Provides a combined creative and business development strategy: ensure both sides of a show’s development process are always in sync
- Reveals the future of interactive Web series with examples of the real-time format now being pioneered
Download  Table of contents, sample pages PDF
37 pages / 14,000 words, 12 colour Web site screenshots, 6 in-depth case studies. Published May 2009.
In the report
- 4-step paradigm for Web TV show creative and business success
- Predicting the future of online TV: the highly interactive real-time format
- 6 highly detailed, multi-page case studies of successful and innovative American and British Web show productions, made by major production companies and start-ups
- Shows include multiple genres: comedy, drama, talk, reality, real-time format
- Shows' business models fully described
- 12 colour Web site screenshots
- Brand sponsors referenced in the report include Adagio Teas, Blackberry, Clinique, Herbal Essences, Microsoft’s Xbox Live, Orange and more
- Diagram: advertising effectiveness of product integration in teen drama Sofia’s Diary
- Methodology: The paradigm is derived from Futurescape’s research into more than 50 original Internet TV productions for our pioneering reports The Birth Of Online TV and UK Web Shows Now.
|
Buy Now
|
1 - 5 users: |
£1,250 |
 |
| |
|
Corporate licence: |
£3,250 |
|
Payment options
- Online payment is accepted via Google Checkout
- Please note that Google accepts major credit and debit cards, including VISA, VISA Electron, MasterCard and Solo
- For any sales queries and to arrange alternative means of payment, such as a direct bank transfer, please contact sales@futurescape.co.uk
- Your country and zip or post code will be required to calculate taxes
- VAT is added for UK buyers
- The corporate licence is for an unlimited number of readers per company in one country
Delivery
- The report is e-mailed to purchasers within 24 hours of ordering, during the working week (orders taken on Friday may be sent the following Monday)
Privacy
- Your privacy is important to us and your details are collected only to enable purchasing
|
