In the report
- Covers British original Web TV and transmedia scripted comedy and drama, entertainment and factual shows, including branded entertainment productions
- 8 key findings on the market-leading production companies, the competitive environment and brands bypassing broadcasters
- 14 tables: commissions, budgets, advertiser-funded shows, brands sponsoring shows, UK Web show production companies and their series (6 pages), companies with several shows or seasons, recommissioned shows
- In-depth business profiles for 43 Web TV shows, 5 made-for-mobile series, 3 feature films: full creative and commercial details
- 62 colour stills and screenshots of show Web sites
- Listings of key market players: 49 production companies, 6 brand integration agencies and 13 government and other relevant organisations, each with a live link to take you direct to their Web site
- Growth of the market from 2007, with breakdowns for scripted, unscripted and mobile shows, commissions by broadcasters and social networking sites, and self-commissions by independent production companies
- Brand sponsors referenced in the report include Cadbury, Colgate, Ford, Jacob’s Creek, Nokia, O2, Orange, Toyota and many more
- Case study: The production process for Nokia’s international multiplatform drama Somebody Else’s Phone
- In-depth interview with Luke Taylor, co-founder of leading Web show production company Big Balls Films
- Methodology: the analysis is based on production company information, authoritative industry sources and original research
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Who should read this?
- Business development executives, digital executives and commissioners in studios, broadcasters, and Web video and social networking sites
- Branded entertainment specialists in advertising and media buying agencies
- Innovative brand managers seeking new opportunities for their brand portfolio in the online video space
- CEOs, senior executives and producers in television and new media production companies
UK Web Shows Now gives you and your team a thorough understanding of the UK's dynamic Web TV market and its innovative formats.
Our buyers include global advertising agencies, broadcasters, Hollywood studios and producers: AT&T, BBC Worldwide, Digitas, Disney, Eutelsat, Fox, HBO, ITV, MediaCom, Ogilvy, Publicis, RTE, Warner Bros.
Futurescape's research is regularly quoted in media and marketing publications such as Variety's Video Business, Broadcast, Televisual, TV Week, MediaPost and Campaign.
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