Report: Social TV

Social TV (3rd edition)

How one billion TV viewers liking and tweeting will impact
TV ratings, ad spend and ARPU - globally

How are Facebook and Twitter transforming TV’s business models? In 2012, the television industry is poised on the edge of a social revolution. Facebook, Twitter and a host of startups confront television worldwide with new opportunities and threats The social networks are reshaping TV audience behaviour, consumption and business models Viewers are interacting with television on second screens. Shipments of smart TV sets with social apps are rising fast What are the key issues in Social TV? Social networks: television's partner-competitors Twitter and Facebook both claim to be ideal partners for TV companies. Yet they are battling for $196bn in worldwide TV ad spend and will impact the $236bn global pay-TV market. How far do their interests coincide with television's? The future is social Broadcasters are developing sophisticated Social TV integration. They aim to drive viewer tune-in, engagement and loyalty to boost ratings, live viewing and ad revenue. However, they are also discovering Social TV’s challenges. Advertisers seek innovative Social TV shows and ads Major brands want Social TV shows and engaging ad formats for innovative advertising opportunities. Who can deliver the goods? Will pay-TV viewers share programming and raise operators' ARPU? Pay-TV operators envisage a Social TV future where subscribers recommend content to each other, boosting ARPU. Yet they face serious challenges from rival companies and strategies. New formats for viewer engagement and transactions Producers are developing new formats that incorporate viewer participation and paid transactions. As in any experimentation, success will be mixed with failure. Follow the money into Social TV startups Major media and tech companies such as BSkyB, Hearst, Time Warner and Google are pumping tens of millions of dollars into Social TV startups. How is this investment surge shaping the future of television? Download Table of Contents and Sample Pages PDF 160 pages of analysis, including 15 tables and figures. An appendix has 80 colour screenshots of Social TV apps. Published February 2012.

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Abbreviated table of contents

• Executive summary: Opportunities and threats from Social TV
• Facebook, Twitter and the Social TV landscape
• Facebook vs Twitter - major forces and competitors in television
• Facebook
• Twitter
• Strategies for positioning against Facebook and Twitter
• The hardware revolution: Second screens and connected TVs
• Second screens
• Connected TVs
• Social TV strategies, challenges, monetisation and success
• Measuring success: Social TV analytics
• Broadcasters: Boosting TV ratings and live viewing
• Broadcasters: Social marketing of TV shows and channels
• Advertisers: Engagement with advertising
• Producers and content owners: New formats and distribution
• Pay-TV operators: Social recommendation and content discovery
• CE device manufacturers: Social features for connected TVs
• Transactional revenue and television commerce
• Social TV startups
• Downsides and challenges for Social TV
• Social TV - market data and resources
• Key players and partnerships in Social TV
• The connected TV market: Data and predictions
• Social TV startups and providers: Company profiles
• Social TV services from TV, media and CE companies
• New Social TV networks

Companies and sectors covered in the report include:

• Social networks, tech companies and Social TV startups
  • Facebook, Twitter, Google, Yahoo, Microsoft, Bluefin Labs, ConnecTV, GetGlue, Miso, Shazam, Viggle, zeebox

• Broadcasters and content owners
  • ABC, BBC, CBS, Channel 4, Discovery, Fox, HBO, MTV, NBC, USA Network, Warner Bros

• Pay-TV platform operators
  • AT&T U-Verse, BSkyB, BT Vision, Comcast, DirecTV, DISH, Liberty Global, Verizon FiOS, Virgin Media

• Set-top box and middleware companies
  • Motorola, NDS, Nagravision, Rovi (Macrovision)

• Connected TV manufacturers and their partners
  • Hisense, Intel, LG Electronics, Mitsubishi, Panasonic, Philips, Samsung, Sanyo, Sharp, Sony, Toshiba, Vizio

• Game consoles
  • Microsoft Xbox Live, Sony PS3