Comprehensive analysis of the Social TV market
How one billion TV viewers liking and tweeting impact TV ratings, ad revenue and ARPU - globally
Futurescape’s report provides the full context for understanding the Social TV sector
Report details: 190 pages of analysis, with 76 tables and figures for instant reference on key Social TV research and data, together with in-depth company profiles of Social TV specialists, such as ConnecTV, IntoNow, Shazam, Viggle and Zeebox.
“Futurescape's Social TV report is great, it allows us to understand how TV is today and how it will be in the near future.”
Enrique Martin, EVP Global Product Development Director, Havas Media
Futurescape is at the forefront of Social TV analysis
Publishing the first edition of its Social TV strategy report in July 2010.
Buyers include international blue-chip companies in broadcasting, advertising and TV technology, such as BSkyB, Discovery Communications, TF1, MTV, Havas, Kantar Media, Irdeto, NDS, Philips, Sharp and Samsung.
They are partnering with Twitter and Facebook, investing in Social TV providers and developing Social TV services.
Who is this report for?
Game changers – the innovators who are transforming media, social media, advertising and technology.
Investors and analysts following major media organisations and social networks, and technology news, strategy and market developments.
Television, advertising and social media professionals, to stay current with the fast-moving and complex Social TV market.