Arte’s prototype chatbot offers TV viewers programme recommendations

Franco-German arts broadcaster Arte is running an intriguing experiment on the practical applications of chatbots for television, with a prototype bot which gives viewers programme recommendations.

In June, Arte ran a virtual hackathon in conjunction with Microsoft, inviting ideas for integrating bots with television.

From 150 initial entrants, a bot from Paris-based developers Moshi Moshi was the eventual winner, with its capabilities to:

  • Talk to a viewer in French or German and reply in the same language
  • Learn their tastes and habits
  • Recommend programmes and provide additional information

Read more on the opportunities and risks of using bots for TV, by Arte’s Head of Digital Marketing, Valentin Duboc:

Des chatbots pour réinventer la télévision : c’est le pari d’Arte

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