The Economist innovates in data visualisation to engage readers

The Economist shows its readers how to forecast an American's voting preferences

The Economist How to forecast an American’s vote

The Economist has developed a data tool to forecast an American’s vote, based on demographics.

How to forecast an American’s vote enables readers to see how voting intentions change as a typical voter’s background changes.

Readers can interact with the tool by choosing different combinations of factors, such as religion, race, sexual orientation, gender, age, education and income.

The Economist How to forecast an American’s vote

See the interactive tool in action on The Economist Web site