Entrepreneurs are launching news companies on Instagram, aiming to reach a younger generation of news consumers on their phones. Here are some interesting examples:
@newsinarush – Disney Channel star Josh Rush has started a news channel to explain complicated issues to young audiences.
@theshaderoom – A celebrity and entertainment news business that has 15 million Instagram followers. It’s lauded for revolutionizing celebrity gossip reporting, nailing its own scoops and breaking them on Instagram.
@jessicayellin – A former White House correspondent on CNN is building a new news brand, News Not Noise, on her personal Instagram account.
@thismuchiknowglobal – A news startup based around Instagram stories from former British Vogue deputy editor Emily Sheffield is being financially backed by the Guardian’s venture capital fund, BuzzFeed News reports.