A key principle for Social TV production is engaging viewers by appealing to their creativity.
And it’s one which The X Factor production team love to get their teeth into.
Last weekend, they invited the fans to dress up for Halloween – just like the contestants – and share their party looks with the hashtag #XFactorFrightNight.
With over a billion Facebook, Twitter and mobile messaging users discussing their TV viewing on second screens, Social TV is crucial for ratings success and advertising effectiveness.
Futurescape’s Social TV report is the most comprehensive and authoritative analysis of this complex and vibrant digital sector, consulted by media executives worldwide.
It provides a full strategic context and data to plan Social TV activity, set targets and evaluate results, for broadcasters, producers, advertisers and agencies.