TV And Media Innovation Blog
Television broadcasters’ radical innovation in mobile-native content and formats is rebooting a second-generation of Social TV, on Snapchat. This is the key finding in The New Social TV – on Snapchat, a television innovation report published this week by digital media research company Futurescape.
Older media brands are succeeding in attracting Snapchat’s younger Millennial users to view their innovative content, which is made specifically for the social network. American Millennials ages 13-24 say they usually view well-established media brands on the Snapchat Discover distribution platform rather than media which targets their generation.
Snapchat is directly challenging Twitter as the go-to app for young mobile audiences to get their entertainment fix. The Snapchat-Twitter battle over Social TV is the bellwether for their wider strategic antagonism and demonstrates Snapchat’s potential to become Twitter’s nemesis.
Social video is already a global mass medium. The format is moving to centre stage as the leading social networks compete to innovate a seamless video experience for their worldwide audiences. Facebook, Twitter and Snapchat are now going head-to-head to create the most compelling social video service.
The popular smartphone messaging app Snapchat is fast emerging as the dark horse in Social TV. Snapchat is rapidly proving its value for two vital Social TV services: second screen engagement during and around live TV broadcast, and TV promos to drive viewer tune-in.
Modern Family’s Sofia Vergara is set to star in a Snapchat reality show about her life. The six-episode series, Vergaraland, will debut this summer and take a wry look at her career through the eyes her son, Manolo. The show is co-produced by Vergara and Fusion, the multiplatform news and entertainment service for Millennials.
Social TV conversations are a popular activity with US smartphone owners, according to analysis of a new second screen study by Social TV experts Futurescape. More than half (54%) take part in Social TV chats with friends about their TV viewing.
Why are global broadcasters including MTV, CNN and ESPN partnering to distribute content on Snapchat? Here’s the answer in one chart. New demographic data reveals Snapchat’s enormous advantage over rival social networks in attracting the Millennial generation which advertisers most want to reach.
Twitter’s TV Timeline lets viewers focus on one show while second-screening. TV-friendly social network Twitter is testing a new Social TV service on iPhones which provides users with content and interaction about only one TV show at a time. The aim is to give users significantly better engagement with their favourite shows during live viewing.