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TV And Media Innovation Blog

How Traditional Media Companies Successfully Innovate On Snapchat

How Traditional Media Companies Successfully Innovate On Snapchat

Older media brands are succeeding in attracting Snapchat’s younger Millennial users to view their innovative content, which is made specifically for the social network. American Millennials ages 13-24 say they usually view well-established media brands on the Snapchat Discover distribution platform rather than media which targets their generation.

Is Snapchat Twitter’s Nemesis?

Is Snapchat Twitter’s Nemesis?

Snapchat is directly challenging Twitter as the go-to app for young mobile audiences to get their entertainment fix. The Snapchat-Twitter battle over Social TV is the bellwether for their wider strategic antagonism and demonstrates Snapchat’s potential to become Twitter’s nemesis.

Social Video’s a Global Mass Medium

Social Video’s a Global Mass Medium

Social video is already a global mass medium. The format is moving to centre stage as the leading social networks compete to innovate a seamless video experience for their worldwide audiences. Facebook, Twitter and Snapchat are now going head-to-head to create the most compelling social video service.

Snapchat Shakes Up Social TV With Second Screening and TV Promos

Snapchat Shakes Up Social TV With Second Screening and TV Promos

The popular smartphone messaging app Snapchat is fast emerging as the dark horse in Social TV. Snapchat is rapidly proving its value for two vital Social TV services: second screen engagement during and around live TV broadcast, and TV promos to drive viewer tune-in.

Sofia Vergara and Fusion Partner for New Snapchat Reality Show

Sofia Vergara and Fusion Partner for New Snapchat Reality Show

Modern Family’s Sofia Vergara is set to star in a Snapchat reality show about her life. The six-episode series, Vergaraland, will debut this summer and take a wry look at her career through the eyes her son, Manolo. The show is co-produced by Vergara and Fusion, the multiplatform news and entertainment service for Millennials.

Over Half of US Smartphone Owners Have Social TV Chats

Over Half of US Smartphone Owners Have Social TV Chats

Social TV conversations are a popular activity with US smartphone owners, according to analysis of a new second screen study by Social TV experts Futurescape. More than half (54%) take part in Social TV chats with friends about their TV viewing.

Why Global TV Broadcasters Partner with Snapchat – In One Chart

Why Global TV Broadcasters Partner with Snapchat – In One Chart

Why are global broadcasters including MTV, CNN and ESPN partnering to distribute content on Snapchat? Here’s the answer in one chart. New demographic data reveals Snapchat’s enormous advantage over rival social networks in attracting the Millennial generation which advertisers most want to reach.

Twitter Aims To Hook TV Viewers With Radical New Mobile Service

Twitter Aims To Hook TV Viewers With Radical New Mobile Service

Twitter’s TV Timeline lets viewers focus on one show while second-screening. TV-friendly social network Twitter is testing a new Social TV service on iPhones which provides users with content and interaction about only one TV show at a time. The aim is to give users significantly better engagement with their favourite shows during live viewing.

ABC Family’s Pretty Little Liars is Winning at Social TV via Snapchat

ABC Family’s Pretty Little Liars is Winning at Social TV via Snapchat

As we predicted, Pretty Little Liars attracted more than 1 million Snapchat followers for the start of its summer 2015 season. The show’s Snapchat account was opened only six months ago and the series has so far gained 273 million Snapchat views, representing over 1 billion seconds of viewing.