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2014 was another lively year for Social TV and we identified key events, issues and creative approaches in the Futurescape blog.

Social TV couple

Zuckerberg buying WhatsApp for a cool $19 billion. Facebook automatically identifying TV shows. The World Cup as a major Social TV event. Viewer engagement strategies and success for The X Factor, Doctor Who and I’m A Celebrity.

While Discovery was looking for naked viewers!

 

Here’s the Social TV year as Futurescape analysed it, in our top blog posts

 

Facebook Dominates Public Social TV Activity for I’m A Celebrity Final

Discovery Wants Naked Viewers!

I’m A Celebrity vs The Apprentice: Who Won the Social TV Battle?

Premiere of I’m A Celebrity is a Social TV Hit

Doctor Who – More Engagement on Facebook or Twitter?

Microsoft Xbox Innovates in Social TV, with Twitter Trending Integration

How to Engage Your Viewers? Social TV, X Factor Style

World Cup Social TV Guide

Facebook Takes on Shazam for Social TV: Identifies TV Shows Automatically

Asian Mobile Messaging Apps Face off Against the West

6 Strategic Reasons Zuckerberg Bought WhatsApp for $19 Billion

Microsoft Integrates Skype Video Chat with Live TV Viewing, Targeting Sports Fans

Social TV reportFUTURESCAPE’S STRATEGY REPORT

Social TV (8th edition)

With over a billion Facebook, Twitter and mobile messaging users discussing their TV viewing on second screens, Social TV is crucial for ratings success and advertising effectiveness.

Futurescape’s Social TV report is the most comprehensive and authoritative analysis of this complex and vibrant digital sector, consulted by media executives worldwide.

It provides a full strategic context and data to plan Social TV activity, set targets and evaluate results, for broadcasters, producers, advertisers and agencies.

See Full Details and Table of Contents