2014 was another lively year for Social TV and we identified key events, issues and creative approaches in the Futurescape blog.
Zuckerberg buying WhatsApp for a cool $19 billion. Facebook automatically identifying TV shows. The World Cup as a major Social TV event. Viewer engagement strategies and success for The X Factor, Doctor Who and I’m A Celebrity.
While Discovery was looking for naked viewers!
Here’s the Social TV year as Futurescape analysed it, in our top blog posts
With over a billion Facebook, Twitter and mobile messaging users discussing their TV viewing on second screens, Social TV is crucial for ratings success and advertising effectiveness.
Futurescape’s Social TV report is the most comprehensive and authoritative analysis of this complex and vibrant digital sector, consulted by media executives worldwide.
It provides a full strategic context and data to plan Social TV activity, set targets and evaluate results, for broadcasters, producers, advertisers and agencies.