Inviting fans to video audition for survival reality show Naked and Afraid
Discovery’s new Social TV competition #ShowUsWhatYouGot is offering fans the chance to appear in the outdoors reality series Naked and Afraid.
All they have to do is send in a (non-naked) 60 second video and say why they deserve to be on the show.
The videos can be submitted via Twitter and Facebook, using the #ShowUsWhatYouGot hashtag.
The entry clips are being showcased on the official entry page.
The competition is another example of how broadcasters are following one of our key principles for Social TV production, engaging viewers by appealing to their creativity, in producing their own video. See how The X Factor does it, too.
(Full Disclosure: Discovery Communications is a customer for Futurescape’s Social TV strategy report and Futurescape staff have acted in a production capacity for the Discovery Home and Leisure site.)
With over a billion Facebook, Twitter and mobile messaging users discussing their TV viewing on second screens, Social TV is crucial for ratings success and advertising effectiveness.
Futurescape’s Social TV report is the most comprehensive and authoritative analysis of this complex and vibrant digital sector, consulted by media executives worldwide.
It provides a full strategic context and data to plan Social TV activity, set targets and evaluate results, for broadcasters, producers, advertisers and agencies.