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TV And Media Innovation Blog

BBC and Snapchat Partner for Planet Earth II Mobile Series

BBC and Snapchat Partner for Planet Earth II Mobile Series

The BBC is premiering a made-for-Snapchat show to promote the launch of its flagship nature documentary series Planet Earth II on broadcast television in the USA and Canada. It aims to use Snapchat to drive tune-in for TV viewing, particularly from Snapchat’s Millennial users.

German broadcaster RBB launches Snapchat news service for teens

German broadcaster RBB launches Snapchat news service for teens

German public service broadcaster RBB (Rundfunk Berlin-Brandenburg) has embraced Snapchat to launch a news service targeting 14 to 18 year-olds. The service, Hochkant (“vertical”), aims to reach teens who typically do not watch much television news or have news apps installed on their smartphones.

MTV launches new shows on Snapchat before TV

MTV launches new shows on Snapchat before TV

MTV International is launching a slate of original shows exclusively on Snapchat, before they can be seen on television. The youth broadcaster is embarking on a radical Snapchat-first Social TV strategy to engage viewers on mobile.

Snapchat TV drives revenue – National Geographic

Snapchat TV drives revenue – National Geographic

National Geographic, Snapchat and the advertising community all confirm the key finding of Futurescape’s latest research report, The New Social TV – on Snapchat: “Major television broadcasters are successfully launching a second-generation of Social TV shows and formats, via Snapchat.”

Major TV companies reboot Social TV, on Snapchat

Major TV companies reboot Social TV, on Snapchat

Television broadcasters’ radical innovation in mobile-native content and formats is rebooting a second-generation of Social TV, on Snapchat. This is the key finding in The New Social TV – on Snapchat, a television innovation report published this week by digital media research company Futurescape.

How Traditional Media Companies Successfully Innovate On Snapchat

How Traditional Media Companies Successfully Innovate On Snapchat

Older media brands are succeeding in attracting Snapchat’s younger Millennial users to view their innovative content, which is made specifically for the social network. American Millennials ages 13-24 say they usually view well-established media brands on the Snapchat Discover distribution platform rather than media which targets their generation.