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TV And Media Innovation Blog

Snapchat delivers TV tune-in for NBC’s Hairspray musical

Snapchat delivers TV tune-in for NBC’s Hairspray musical

US TV network NBC has run a successful Snapchat ad campaign for its Hairspray TV musical. Data gathered from a viewer survey shows the campaign led to a 122% increase in viewing by respondents. This success indicates Snapchat’s potential for tapping revenue from TV marketing budgets.

BBC and Snapchat Partner for Planet Earth II Mobile Series

BBC and Snapchat Partner for Planet Earth II Mobile Series

The BBC is premiering a made-for-Snapchat show to promote the launch of its flagship nature documentary series Planet Earth II on broadcast television in the USA and Canada. It aims to use Snapchat to drive tune-in for TV viewing, particularly from Snapchat’s Millennial users.

German broadcaster RBB launches Snapchat news service for teens

German broadcaster RBB launches Snapchat news service for teens

German public service broadcaster RBB (Rundfunk Berlin-Brandenburg) has embraced Snapchat to launch a news service targeting 14 to 18 year-olds. The service, Hochkant (“vertical”), aims to reach teens who typically do not watch much television news or have news apps installed on their smartphones.

MTV launches new shows on Snapchat before TV

MTV launches new shows on Snapchat before TV

MTV International is launching a slate of original shows exclusively on Snapchat, before they can be seen on television. The youth broadcaster is embarking on a radical Snapchat-first Social TV strategy to engage viewers on mobile.

Snapchat TV drives revenue – National Geographic

Snapchat TV drives revenue – National Geographic

National Geographic, Snapchat and the advertising community all confirm the key finding of Futurescape’s latest research report, The New Social TV – on Snapchat: “Major television broadcasters are successfully launching a second-generation of Social TV shows and formats, via Snapchat.”

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