TV And Media Innovation Blog
The BBC is premiering a made-for-Snapchat show to promote the launch of its flagship nature documentary series Planet Earth II on broadcast television in the USA and Canada. It aims to use Snapchat to drive tune-in for TV viewing, particularly from Snapchat’s Millennial users.
German public service broadcaster RBB (Rundfunk Berlin-Brandenburg) has embraced Snapchat to launch a news service targeting 14 to 18 year-olds. The service, Hochkant (“vertical”), aims to reach teens who typically do not watch much television news or have news apps installed on their smartphones.
Franco-German arts broadcaster Arte is running an intriguing experiment on the practical applications of chatbots for television, with a prototype bot which gives viewers programme recommendations.
First view of the unique circular video format shot by Snapchat Spectacles, which can be output as Snapchat native vertical video and also as horizontal video, for online.
Snapchat is successfully pioneering the integration of media and social in a mobile platform. Forward-thinking media owners are using it to seize crucial opportunities in shaping the future of media.
MTV International is launching a slate of original shows exclusively on Snapchat, before they can be seen on television. The youth broadcaster is embarking on a radical Snapchat-first Social TV strategy to engage viewers on mobile.
National Geographic, Snapchat and the advertising community all confirm the key finding of Futurescape’s latest research report, The New Social TV – on Snapchat: “Major television broadcasters are successfully launching a second-generation of Social TV shows and formats, via Snapchat.”
Television broadcasters’ radical innovation in mobile-native content and formats is rebooting a second-generation of Social TV, on Snapchat. This is the key finding in The New Social TV – on Snapchat, a television innovation report published this week by digital media research company Futurescape.
Older media brands are succeeding in attracting Snapchat’s younger Millennial users to view their innovative content, which is made specifically for the social network. American Millennials ages 13-24 say they usually view well-established media brands on the Snapchat Discover distribution platform rather than media which targets their generation.