MTV International is launching a slate of original shows exclusively on Snapchat, before they can be seen on television. The youth broadcaster is embarking on a radical Snapchat-first Social TV strategy to engage viewers on mobile.
A musical written and composed by computers is opening in London's West End. Beyond the Fence was conceived by machines, from a statistical study of what makes a Broadway hit. The musical was modelled on a big data study of the 'recipe for success' in hit musicals, by experts at Cambridge University’s Machine Learning Group.