“Sometimes the simplest things are the most profound. My job is to bring out in people & what they wouldn’t dare do themselves“
Discover the innovative work of Japanese architect Sou Fujimoto in an exhibition at Japan House, until 5 August. "Fujimoto’s vision of the future is not...
Israeli startup ARShow has recently launched an AR platform and operating system aimed specifically for theatres. See it in action in the AR play...
Oculus and other VR companies are working on creating live VR experiences with real actors. CNET’s Joan Solsman and Scott Stein talk about what it’s...
Phone Swap, a dating format from Elisabeth Murdoch’s Vertical Networks, is the first Snapchat show to air on broadcast TV, following a deal with Fox Television. The deal follows a successful debut for the series on Snapchat’s Discover section, which hosts content from major media partners. In its first season, Phone Swap attracted an average of 10m viewers per episode.
US TV network NBC has run a successful Snapchat ad campaign for its Hairspray TV musical. Data gathered from a viewer survey shows the campaign led to a 122% increase in viewing by respondents. This success indicates Snapchat's potential for tapping revenue from TV marketing budgets.
A leading Snapchat content provider is publicly supporting the company in the face of advertiser criticism. Food video network Tastemade is acclaiming Snapchat for delivering viewers on an international basis.
The BBC is premiering a made-for-Snapchat show to promote the launch of its flagship nature documentary series Planet Earth II on broadcast television in the USA and Canada. It aims to use Snapchat to drive tune-in for TV viewing, particularly from Snapchat’s Millennial users.
German public service broadcaster RBB (Rundfunk Berlin-Brandenburg) has embraced Snapchat to launch a news service targeting 14 to 18 year-olds. The service, Hochkant (“vertical”), aims to reach teens who typically do not watch much television news or have news apps installed on their smartphones.
Franco-German arts broadcaster Arte is running an intriguing experiment on the practical applications of chatbots for television, with a prototype bot which gives viewers programme recommendations.
First view of the unique circular video format shot by Snapchat Spectacles, which can be output as Snapchat native vertical video and also as horizontal video, for online.
Snapchat is successfully pioneering the integration of media and social in a mobile platform. Forward-thinking media owners are using it to seize crucial opportunities in shaping the future of media.
National Geographic, Snapchat and the advertising community all confirm the key finding of Futurescape’s latest research report, The New Social TV – on Snapchat: “Major television broadcasters are successfully launching a second-generation of Social TV shows and formats, via Snapchat.”
Older media brands are succeeding in attracting Snapchat’s younger Millennial users to view their innovative content, which is made specifically for the social network. American Millennials ages 13-24 say they usually view well-established media brands on the Snapchat Discover distribution platform rather than media which targets their generation.
Microsoft has released its vision of the future of sports TV, with a concept video of viewers watching the Super Bowl via its HoloLens augmented reality system.
Paris mayor Anne Hidalgo last year invited the world’s best architects to reinvent the city, with environmentally-friendly urban designs to transform sites such as public spaces and unloved tower blocks. The winning designs included a trio of new buildings in the 17th arrondissement which architects Nicolas Laisné Associés call ‘liveable gardens’.
Immersive theatre production Virtually Dead combines VR, using the new HTC Vive headset, with a cast of 22 actors in a one-kilometre set in a secret location in East London. Participants must fight to save a town from a plague of zombies.
When architect Gabriel Calatrava was commissioned for a set to accompany a performance of Bach’s Art of Fugue, he took inspiration from the children’s game of cat’s cradle. The installation has dancers, who act as musical notes, bend, pull, and fold the strings in tandem with the music.