Phone Swap, a dating format from Elisabeth Murdoch’s Vertical Networks, is the first Snapchat show to air on broadcast TV, following a deal with Fox Television. The deal follows a successful debut for the series on Snapchat’s Discover section, which hosts content from major media partners. In its first season, Phone Swap attracted an average of 10m viewers per episode.
US TV network NBC has run a successful Snapchat ad campaign for its Hairspray TV musical. Data gathered from a viewer survey shows the campaign led to a 122% increase in viewing by respondents. This success indicates Snapchat's potential for tapping revenue from TV marketing budgets.
Social TV conversations are a popular activity with US smartphone owners, according to analysis of a new second screen study by Social TV experts Futurescape. More than half (54%) take part in Social TV chats with friends about their TV viewing.
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Facebook is enabling one billion people around the world to comment live on their TV viewing. The social network is giving its users a new...
National Geographic, Snapchat and the advertising community all confirm the key finding of Futurescape’s latest research report, The New Social TV – on Snapchat: “Major television broadcasters are successfully launching a second-generation of Social TV shows and formats, via Snapchat.”