TV manufacturers are capitalising on the new opportunities afforded by smart TV sets.
Right now, Sony’s marketing department is backing social TV opportunities (Stay in touch with family and friends) as a major selling point for its Internet TVs.
In their online sales campaign, this is the top-ranked Google ad served against UK searches for “connected TV”.
Click on the ad and the Sony Internet TV sales site highlights three main consumer benefits.
- Entertainment at your fingertips: music, movies, games and YouTube
- Stay in touch with family and friends: Skype, Facebook and Twitter
- Discover sharper, smarter viewing: picture quality and search technology
Click through to Connect with family and friends and the social TV sales page highlights a range of social benefits and their relationship with TV viewing.
For more on how connected television transforms the TV business, see our strategy report on Social TV.