Sometimes at Futurescape we’re a bit ahead of our time – but not usually by a decade.
In 1999, we were invited to conceptualise a prototype service for Microsoft’s Web TV platform, a set-top box that showed Internet content on a TV set.
The content related to actual television shows and we worked with a soap called London Bridge. Our concept was to create an e-mail newsletter, designed like a local newspaper and featuring the soap’s characters. It was sent to viewers once a week with stories about the plot and e-commerce links for shopping at Tesco.
The Gazette, photographed directly from a TV screen.
We also thought what could be done to show character’s relationships in a way that would work well on a TV screen, with minimal text? Our solution was a relationship diagram, like this.
Today, 10 years later, we saw a screenshot from new Chinese romantic drama, Cheer up, Youya! It certainly cheered us up!
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