Stars embracing both the creative opportunity to make their own Web TV shows and the commercial benefit of linking up with major brands is one of the three big trends that we've identified for the second edition of our research report The Birth Of Online TV.
Here's a short list of Hollywood and TV actors, producers and directors with their own Internet TV productions. Who else would you add?
UPDATE: Keanu Reeves is starring in Spärhusen, a musical comedy about a fictitious Abba-style Swedish Seventies rock band - and the band is even going to release a whole album.
Director Bryan Singer (X-Men) is reportedly working on a secret scifi Web series with a Lost-style atmosphere.
Candace Bushnell (Sex and the City creator) has business comedy The Broadroom premiering in September, sponsored by Maybelline.
Hilary Duff (Lizzie McGuire) has just debuted her new series The Chase on YouTube, featuring her fashion collection, Femme for DKNY Jeans.
Lisa Kudrow (Friends) co-created and stars in the comedy Web Therapy, sponsored by Toyota for its Lexus luxury car range.
Joss Whedon (creator of Buffy the Vampire Slayer) produced the superhero musical Dr Horrible's Sing-Along Blog, which was profitable from iTunes video downloads.
Felicia Day (Buffy) co-created and stars in the Microsoft-sponsored online gamer comedy The Guild: a song from the show hit no.1 on iTunes music video downloads.
Ashton Kutcher (Punk'd) launched celebrity gossip animation Blah Girls, sponsored by Vitamin Water and reality series KatalystHQ, sponsored by Frito-Lay's Cheetos, season 1 and Nestle Hot Pockets for season 2.
Director Ridley Scott (Gladiator) is backing scifi production Purefold.
Crystal Chappell (Guiding Light) has created the new lesbian-themed soap Venice.
Miley Cyrus (Hannah Montana) stars in reality series The Miley and Mandy Show.
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