While the future of television is continually being debated, the news media are starting to analyse the significance of Web shows for the entertainment and advertising industries.
As Futurescape is a key source of independent research on the sector, the second
edition of our pioneering report The Birth Of Online TV is receiving even wider coverage than before, both trade and consumer.
There’s a comprehensive write-up by Jennifer Netherby in Variety's Video Business.
Greg Mitchell, editor of Editor & Publisher (the main trade magazine for the US newspaper industry), quotes our findings in his Huffington Post article, After Emmys: Are Web Series a New Threat to Primetime TV?
Greg’s article evidently has touched a nerve, being extensively tweeted and retweeted.
Other entertainment industry press includes:
- The Business Week Internet television blog
- The Informa newsletter New Media Markets (subscription only)
- The digital edition of Cynthia Turner’s e-mail newsletter Cynopsis
- Media news specialist MediaBistro
- IPTV news site TVover.net
- Web Series Magazine
Web shows as branded entertainment, funded by major advertisers, is the focus for:
In consumer media, Keanu Reeves and other stars appearing in or making Web series is the hook for Home Media Magazine and the home theatre blog Wired At Home.
The relationship between a Web show and its fans, which we’ve written about extensively in our WeVision report, is evident in this screenshot from Twitter.
American soap star Crystal Chappell retweets the TVover.net article mentioning her forthcoming series Venice - and her fans pass it on.
The original release is here on PRWeb.
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