The WeVision paradigm - that top Web shows succeed by creating interactive relationships with online viewers - is getting attention from the entertainment trade press, as with this in-depth article from Variety's Video Business magazine.
Study: Interactive Web series more successful
DIGITAL: Social media used to attract viewers, advertisers
MAY 6 | DIGITAL: What do top Internet video series The Guild, Diggnation, The Gap Year and Sofia’s Diary all have in common? They use social media to engage their audiences, making the viewing experience more interactive and luring in viewers and advertisers, according to a new case study, “WeVision: The Four Steps to Online Media Success,” from digital media research company Futurescape.
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