We're fascinated by the conjunction of the Internet and television, and how an exciting new medium is emerging from the two.
For the past decade, we've been analysing, consulting and writing about this in all its various aspects: TV channels launching their first Web sites and EPGs, early experiments in interactive TV, and the relationship between social media and television.
Most recently, we've turned our attention to original Web TV shows. The sector is creative, innovative and blazing a trail for both TV production and television's relationship with audiences.
This resulted in two in-depth reports, The Birth Of Online TV and UK Web Shows Now. Each describes from different perspectives how the industry is taking shape.
Considering what's next, we realised that the medium's development now makes it possible for the first time to:
- Identify a group of successful shows and
- Discover the common elements that make them successful
The key to their popularity with viewers and advertisers alike stems from their ability to make a fundamental connection with a community.
Diggnation, The Guild, Sofia's Diary, The Gap Year and the new real-time formats are all forms of social entertainment – as we describe in the WeVision paradigm.
There's more about how the WeVision model works, and how it can help mainstream media's Internet challenges, in the report's Introduction, which you can download here .
Colin and Özlem at Futurescape.TV
Order the WeVision report online
For more information, please e-mail: information@futurescape.tv
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