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OgilvyOne Greece is behind a 17-minute, interactive film for chocolate brand Lacta. The story in romantic movie Love At First Site unfolds as a flashback. Viewers have to put together the love story and make it progress to bring the lovers back together at the finale, two years later.
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Ogilvy is also backing a new US online comedy. It has brought in client Grape Nuts as the sponsor for the 50 x 2 mins factual comedy series The Guy's Manual. The show targets a male demo with advice on tackling "tough things," like getting a date with a cute girl and is produced by indie Reveille.
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MySpace looks to reality for its latest series. The social network is inviting entrants to apply to the forthcoming reality Web show Married on MySpace, produced by Endemol, asking engaged couples to submit video auditions to win the "wedding of their dreams". MySpace members will vote for the winning couple, whose wedding plans will be featuring in the 13-episode series from May to August, and for other aspects of the wedding, such as where it should take place.
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The series, planned for US distribution via MySpace, will include interactivity between viewers and an opportunity for the audience to affect the storyline. Revenue will come from product integration, advertising, iTunes and DVD sales, and online and TV syndication. Endemol is handling worldwide distribution, product integration and brand partnerships.
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An interesting multiplatform event from ITV on Friday 3 April. Moving Wallpaper is a TV sit-com about a television production team making a (fictional) zombie horror show Renaissance. In the last episode of the sit-com, the main character hacks the ITV.com Web site and uploads the Renaissance pilot episode. ITV.com will be redesigned to make it look like it has been hacked and for 90 minutes after the end of Moving Wallpaper, online viewers will be able to see the pilot, of a zombie attack in a plane.
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The weekly Bebo entertainment magazine show, which showcases Bebo's own original series, has now hit more than 4m views since launch in Jan 2009.
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Film London and Arts Council England have announced a fund for London filmmakers to produce two to five works that are "ambitious in premise and duration (20 minutes+) with strong potential to reach audiences via galleries, broadcast, cinema or digital platforms." Budgets are from £20,000 to £50,000 each. (Via StoryGas)
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