Web show news: Twittering sci-fi, transmedia, Microsoft comedy

• Transmedia movies and how to Twitter a sci-fi show
  Interesting post from comms planner Graeme Wood about the potential for wrapping transmedia content around a movie, from the recent Wired article, plus a case study of using a fictional Twitter character to promote the sci-fi series Eureka.
  (tags: transmedia movies twitter promotion)
  FALLON Case Study for @_S_A_R_A_H_

  View more presentations from akispicer. (tags: smbmsp fallon)

  

• Microsoft backing more original productions
  Microsoft is launching a comedy series to help sales of media player Zune, its rival to the iPod. Cinemash is 8 x 3 - 5 mins episodes of celebs playing the roles in movies they wish they had landed. The show will also appear on MSN and Xbox Live.
  (tags: onlinetv microsoft msn zune funding finance)
• Sponsors line up for new US reality show Mom Life
  Mothers must be an attractive online demographic for advertisers. One US show that certainly isn't finding it hard to attract sponsorship is the new series Mom Life. Unlike the rival fictional Web shows In The Motherhood and Heart And Soul that target mothers, it’s a reality format. Sponsors include Kraft, SC Johnson, DiGiorno pizza, Capri Sun, and Maxwell House coffee.
  (tags: onlinetv reality mothers sponsorship advertising)
• Ashton Kutcher launches new reality show KatalystHQ via Facebook app
  The creator of MTV's Punk'd and Web animation Blah Girls is taking a new approach to online distribution. He's launching his next venture, the reality show KatalystHQ about his Katalyst production company, via Facebook and specifically using the Slide app, FunSpace. It’s innovative - but will it work?
  (tags: onlinetv reality distribution katalyst studio)
• New channel for Web show producers seeking funding
  Got a Web show pilot but no funding? US online broadcaster KoldCast TV has a new Series Pilots channel to features pilots from web series creators seeking funding and/or brand sponsorship. NB You don’t have to be American to try it – one early pilot is for Aussie series, OzGirl.
  (tags: onlinetv funding finance koldcasttv)
• US online video viewing surges 13 per cent in record-setting December
  YouTube and Fox Interactive Media are the leading gainers amongst the video sites.
  (tags: video youtube fox comscore statistics)
• £50,000 investment up for grabs in Dragons' Den online
  360 degree extension from the BBC multiplatform team for the top BBC entrepreneurs’ show also introduces two new Dragons.
  (tags: onlinetv 360degree multiplatform factual bbc)