“Futurescape's The Birth Of Online TV report is, without question, the most comprehensive, functional resource I've seen to date for anyone in the business of delivering on the promise of Web television. Truly invaluable.”
Wilson Cleveland, Senior Vice President & Director, CJP Digital Media
Inform your digital strategy with comprehensive coverage of the fast-growing market for original Web TV and transmedia shows, their funding, production and success.
Key data and market trends to inform strategic planning, forecasting and business development
How US Web TV studios are funded
Detailed analysis of revenue sources for Web shows: advertising, sponsorship, commissioning, download sales and more
Comparative budgets: per season and per-minute
Detailed profiles of major Web TV comedy and drama series: rapidly compare formats and commercial models, including branded entertainment
Comprehensive listing of Hollywood studios’ digital divisions and Web TV production companies - and what kinds of shows they make - for competitive analysis
Listings of major brands that sponsored American and European shows, revealing which advertisers are active in the sector and what genres they sponsor
Comparative budget data and revenue sources to assist production budgeting
100 pages / 40,000 words, 15 tables, 14 Web show business profiles. Second edition, August 2009.
In the report
Covers original Web TV scripted comedy and drama shows in the USA and UK
15 tables: online video viewing figures, studio funding, production budgets, episode lengths, self-declared Web show viewing figures
Listings of key market players: 58 studio digital units and Web show producers: studio and production company listings for BBC, CBS, Channel 4, Disney, Fox, NBCU, Paramount, Sony, Warner Bros and 49 production companies
Advertiser and sponsor listings for US and European Web series: sole sponsors and multiple product integration
Brand sponsors referenced in the report include Carl’s Jr, CIBA Vision, Ford, Red Bull, Sprint, Suave, Tampax, Tide, Toyota and many more
14 in-depth Web show business profiles: full creative and commercial details, each with a colour still from the production, plus 23 further significant US, UK and European shows listed
4 industry expert interviews
Itemised analysis of funding and revenues sources for shows, with examples
Live links to all Web shows and production companies to take you direct to their Web sites
Methodology: the analysis is based on production company information, authoritative industry sources and original research
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