Written by Futurescape
Posted Wednesday, 25 June, 2008 at 03:51 PM
Two more “provocation” presentations from the recent Media Futures conference in London.
Intelligent TV
First from digital media guru Milverton Wallace, with a terrific image of what a smart, networked television service might look like. It’s a riff on the Clay Shirky post about the four-year-old girl who can’t find the mouse for the TV. Milverton imagines what kind of TV she will have in 10 years.
Key observations
1) There's no brand. No BBC, No ITV, No TV3, No Canal Plus
2) Just feeds
3) Programmes must compete on quality, not marketing
4) Our kid is not a passive consumer
5) She can socialize the experience
6) By subsuming it into her social networks
And the big question - Are the TV networks ready for this de-centralised world?
Our take on it.
For an average viewer now, it looks like a lot of functionality - too much, perhaps?
But of course, if you are the girl who has never known a world without the Internet, maybe all this is the least you would expect...
See Milverton’s blog for a full more insights and a super-size version of the screen.
Rich Radio
From James Cridland, Head of Future Media & Technology, BBC Audio & Music Interactive, there was a fascinating explanation of how the BBC and other broadcasters are collaborating on RadioDNS.
The aim is to deliver a form of Rich Radio, with added functionality and services:
"I like this song, remember it"
"Subscribe to this show's podcast"
"Can I text the studio?"
"Give me more info on this news story"
"What does this DJ look like?"
RadioDNS can link a broadcast radio station with its Internet presence and Web services by:
1) Using existing metadata and mapping that to Internet domains and then
2) Adding events on-air via the time that they occurred and finally
3) Collecting the information into a tag
Which gives the listener access to the services they want by choosing tags.
More details on the RadioDNS site and of course, James' blog.
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