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Fun interactive street ad for Current TV in London, with a video player at a bus stop.
This is becoming a popular way for British TV channels to make people aware of their shows, by catching them when they're waiting for a bus. On the street side (first pic), it's a poster. But inside the shelter (second pic), there's a whole video interface, where people can touch a picture to choose what to watch and they can even plug in their iPod headphones for better sound quality than the built-in speakers. On the way back, we were playing with the interface and the bloke beside us offered his headphones, so it's obviously a great icebreaker for people, too.
Channel 4 have also used the shelters for Dumped, a reality show challenging people to live off what they could find in a landfill site.
Yes, it's a bus shelter full of crushed drinks cans! (Another one was full of discarded mobiles.)
Done well, it's a terrific medium for making people think about what a channel or show is all about.
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