We’re launching a new Facebook application for Sony BMG, that enables Facebookers to share advice with their friends, to celebrate Alicia Keys’ latest album, As I Am.
The app is the first ever artist-endorsed, socially powered self-help tool.
The advice sharing functionality leverages Facebook’s social graph to give the app a viral potential and engage the people who install it. This is one of the few examples of music marketing exploiting the full potential of Facebook and a significantly more sophisticated use of the platform than most music apps, which follow the traditional advertising model by only showing a video.
Facebookers who install the app can see their own advice, friends’ advice, everyone’s advice and vote and comment on all of the solutions, which are in six categories. They can also enter a prize draw to meet Alicia Keys, buy the album and watch the music video for the first single, No One.
To add the Alicia Keys As I Am app and share advice with your friends, click here.
For more on Futurescape, social media marketing, reports and services, contact: Colin Donald or Ozlem Tuncil
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