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“Futurescape's WeVision report is great, very insightful and very useful.” - Jim Louderback, CEO, Revision3 Web TV studio Producers of leading Web show Diggnation   Futurescape researches and publishes strategy reports on the latest creative and business trends in social TV: The Birth Of Online TV – the evolution of new business models and content WeVision – from one-way to social TV UK Web Shows Now – cutting-edge formats Our reports focus exclusively on innovation in social TV, online branded entertainment and transmedia. For marketers and ad agencies: in-depth coverage of branded entertainment Web TV shows funded by major brands such as Blackberry, Ford, L'Oreal and Microsoft. For producers and networks: full details and screenshots of pioneering productions from US studios, the BBC and other major broadcasters, and production companies including Endemol and RDF. For researchers and investors: comparative data on funding, budgets, viewing figures and advertising effectiveness across a range of online TV series. Meet our fans on Facebook and Twitter   “Futurescape's The Birth Of Online TV report is, without question, the most comprehensive, functional resource I've seen to date for anyone in the business of delivering on the promise of Web television. Truly invaluable.” - Wilson Cleveland, Senior Vice President & Director, CJP Digital Media   Find out more: see social TV case studies and screenshots in the Futurescape presentation below.

New Report: The Birth Of Online TV This report provides in-depth analysis of the US and UK Web TV show business. It focuses on scripted comedy and drama by broadcasters and producers such as Sony’s Crackle and Michael Eisner’s Vuguru, sponsored by major brands including Lexus and Suave. More information and ordering

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More Social TV Business Reports

WeVision How do online shows succeed? In this report, Futurescape presents a new paradigm for creating audience engagement and advertising effectiveness via social media principles. It is based on our exclusive analysis of fiction and factual productions. Shows and sponsors include The Guild, Diggnation, Endemol’s The Gap Year, Microsoft and Blackberry.	UK Web Shows Now The UK is growing its reputation as a formats hothouse via innovative online productions. This report covers market history, producer strategies and key data combine with full business profiles of 40+ Web shows from Bebo, the BBC, C4 and brands such as Nokia and Red Bull. Discover how tomorrow’s global hits are being incubated today.
More information and ordering	More information and ordering

Media Coverage of Futurescape's Research

“Web TV shows are becoming more mainstream and financially sound as major stars and producers go online, according to digital entertainment research company Futurescape, which just released the second edition of its Birth of Online TV report.”	“Thanks to viral marketing, engaging and well-produced content will distribute itself online, right? Wrong, according to a new report from Futurescape, a London-based digital entertainment R&D firm, which details several myths related to original Web content production in the U.S. and U.K.”
“Far-sighted indies are already carving a new niche in web-only content, as the report from research company Futurescape reveals.”	“Keanu Reeves and other stars embrace creative and commercial opportunities in Web TV series”