Futurescape strategy reports on the future of television

Social TV (3rd edition) How are Facebook and Twitter transforming TV’s business models? In 2012, the television industry is poised on the edge of a social revolution. Facebook, Twitter and a host of startups confront television worldwide with new opportunities and threats The social networks are reshaping TV audience behaviour, consumption and business models Viewers are interacting with television on second screens. Shipments of smart TV sets with social apps are rising fast See Inside The Report What are the key issues in Social TV? Social networks: television's partner-competitors Twitter and Facebook both claim to be ideal partners for TV companies. Yet they are battling for $196bn in worldwide TV ad spend and will impact the $236bn global pay-TV market. How far do their interests coincide with television's? The future is social Broadcasters are developing sophisticated Social TV integration. They aim to drive viewer tune-in, engagement and loyalty to boost ratings, live viewing and ad revenue. However, they are also discovering Social TV’s challenges. Advertisers seek innovative Social TV shows and ads Major brands want Social TV shows and engaging ad formats for innovative advertising opportunities. Who can deliver the goods? Will pay-TV viewers share programming and raise operators' ARPU? Pay-TV operators envisage a Social TV future where subscribers recommend content to each other, boosting ARPU. Yet they face serious challenges from rival companies and strategies. New formats for viewer engagement and transactions Producers are developing new formats that incorporate viewer participation and paid transactions. As in any experimentation, success will be mixed with failure. Follow the money into Social TV startups Major media and tech companies such as BSkyB, Hearst, Time Warner and Google are pumping tens of millions of dollars into Social TV startups. How is this investment surge shaping the future of television? Download Table of Contents and Sample Pages PDF 180 pages of analysis, including 27 tables and figures. An appendix has 80 Social TV colour screenshots. Published February 2012.

Social TV (3rd edition) The definitive analysis of TV’s social future. Buy Now 1 - 5 users: £3,250   Corporate licence: £7,400 Payment options Contact us for sales enquiries sales@futurescape.tv

More Social TV Business Reports

The Birth Of Online TV This report provides in-depth analysis of the US and UK Web TV show business. It focuses on scripted comedy and drama by broadcasters and producers such as Sony’s Crackle and Michael Eisner’s Vuguru, sponsored by brands including Lexus and Suave.	WeVision A new paradigm for creating compelling audience engagement that increases advertising effectiveness. Based on our exclusive analysis of online productions: shows and sponsors include The Guild, Diggnation, Endemol’s The Gap Year, Microsoft and Blackberry.	UK Web Shows Now Original online TV formats and business models. This report covers market history, producer strategies and key data, combined with full business profiles of 40+ Web shows from the BBC, C4 and Bebo for brands such as Nokia and Red Bull.
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Global media on our Social TV report

“Television companies throughout the value chain have good reason to support Social TV because they see its potential to increase ratings and therefore advertising revenue; boost pay-TV and video-on-demand income, and also work with paid transactions, such as talent show voting and merchandise sales.” See article.	“His take is that as TV and online video blur, Social TV matters even more. This is especially the case as connected TVs become more popular because most connected TVs have social apps built into them. 'As Internet-connected screens proliferate, viewers will be flipping between TV and online video almost without noticing,' said Futurescape Director Colin Donald.” See article.
“The blurring of divisions between television and the internet means social media is becoming a vital channel for broadcasters, Futurescape, the research firm, has argued.” See article.	“Social networks such as Facebook and Twitter are now going after the big media prize: billions of worldwide TV advertising dollars. A new Social TV report from media researcher Futurescape says the next leap in the social-marketing world is pursuing the business of social television, tapping into an $180 billion worldwide ad market.” See article.
“A report by UK digital media and television researchers Futurescape released this week shows how new trends in television technology are pushing social media into the lounge room.” See article.	“A Futurescape report predicts Facebook will fight Twitter for the $180bn global TV ad market as these social networks and back channels are formally built into new TVs. While social media has some impact on TV ratings now, the report predicts recommendation, discovery and content sharing will be central to pay-TV services in the future.” See article.