What are the different approaches to interactive TV being explored by Netflix, YouTube, BuzzFeed, the BBC and Walmart’s Eko?
An exciting and competitive new market is opening up for interactive Internet TV shows as major broadcasters and digital leaders are commissioning innovative productions for international audiences.
Our latest report, Interactive Internet TV Shows: A decade of innovation in interactive programming, provides a unique analysis of more than 50 interactive TV, Web and mobile productions from 2007 to the present, all in one comprehensive publication.