Digital Media Innovation Research
Independent, comprehensive and critical analysis on media and tech innovation
Comprehensive analysis of the Social TV market
How one billion TV viewers liking and tweeting impact TV ratings, ad revenue and ARPU – globally
The report provides media organizations with a strategic, integrated analysis of a complex and fast-changing sector. It covers the Social TV initiatives of Twitter, Facebook, broadcasters, pay-TV operators, producers, brands and agencies.
The Social TV report is read by:
“Proactive encouragement of Social TV activity can positively impact programming schedules and advertising campaigns.”
Andy Brown, Global CEO, Kantar Media
“Twitter and Facebook are set to confront increasing competition for Social TV advertising revenue and viewer engagement.
The analysis is in the latest edition of Futurescape’s Social TV strategy report.”
“Who will win the battle between east and west for tech sector dominance in the wake of Facebook’s WhatsApp acquisition?”
Futurescape on the intense rivalry between Asian messaging apps and Western social networks.
“Social networks such as Facebook and Twitter are now going after the big media prize: billions of worldwide TV advertising dollars.”
“A new Social TV report from media researcher Futurescape says the next leap in the social-marketing world is pursuing the business of social television, tapping into an $180 billion worldwide ad market.”
“From growth in emerging territories and smartphone user targets to brand diversification and a cornering of the Asian messaging apps market, the WhatsApp deal could be a masterstroke.”
“Futurescape’s Social TV report is great, it allows us to understand how TV is today and how it will be in the near future.”Enrique Martin
“Futurescape’s WeVision report is great, very insightful and very useful.”Jim Louderback
“Futurescape’s The Birth Of Online TV report is, without question, the most comprehensive, functional resource I’ve seen to date for anyone in the business of delivering on the promise of Web television.”Wilson Cleveland
“Far-sighted indies are already carving a new niche in Web-only content, as the report from research company Futurescape reveals.”Emily Booth