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Futurescape publishes strategy reports on the future of television. LATEST REPORT – Social TV (second edition) The definitive business report on television’s social future. Now in its second edition, the report analyses how Facebook and Twitter are power brokers for the global television industry. New business opportunities Discover the opportunities that Twitter and Facebook make possible for television, such as paid voting with Facebook Credits, distribution via Promoted Tweets, interactive Web TV formats and pay-TV content recommendation. Social TV strategies Understand Facebook’s and Twitter’s strategies for television, as viewers increasingly engage with TV via mobiles, laptops, connected TV sets and tablets. Social media’s impact on TV Find out how social media impacts the entire TV value chain – production, broadcasting, pay-TV distribution, viewing and advertising. Enter the startups Analyse the 30 innovative social TV startups that aim to revolutionise the industry, via Twitter and Facebook. Full company profiles, including deals, partnerships and business developments. The Social TV report maps out the emerging social TV landscape and reveals what it means for the TV industry. |
New Report: Social TV (second edition)
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More Social TV Business Reports |
The Birth Of Online TV
This report provides in-depth analysis of the US and UK Web TV show business. It focuses on scripted comedy and drama by broadcasters and producers such as Sony’s Crackle and Michael Eisner’s Vuguru, sponsored by brands including Lexus and Suave. |
WeVision
A new paradigm for creating compelling audience engagement that increases advertising effectiveness. Based on our exclusive analysis of online productions: shows and sponsors include The Guild, Diggnation, Endemol’s The Gap Year, Microsoft and Blackberry. |
UK Web Shows Now
Original online TV formats and business models. This report covers market history, producer strategies and key data, combined with full business profiles of 40+ Web shows from the BBC, C4 and Bebo for brands such as Nokia and Red Bull. |
Media Coverage of Futurescape's Research |
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“The blurring of divisions between television and the internet means social media is becoming a vital channel for broadcasters, Futurescape, the research firm, has argued.” |
“Social networks such as Facebook and Twitter are now going after the big media prize: billions of worldwide TV advertising dollars. A new Social TV report from media researcher Futurescape says the next leap in the social-marketing world is pursuing the business of social television, tapping into an $180 billion worldwide ad market.” |
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“A medida que la integración de medios sociales y la televisión continúa representando un papel creciente en el mercado mundial, Facebook y Twitter batallan por segmentos multimillonarios en el sector televisivo, según un nuevo reporte de la empresa de investigación Futurescape.” |
“A Futurescape report predicts Facebook will fight Twitter for the $180bn global TV ad market as these social networks and back channels are formally built into new TVs. While social media has some impact on TV ratings now, the report predicts recommendation, discovery and content sharing will be central to pay-TV services in the future.” |
