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Social TV report (5th edition) - OUT NOW “Futurescape's Social TV report is great, it allows us to understand how TV is today and how it will be in the near future.” Enrique Martin, EVP Global Product Development Director, Havas Media A social media revolution is sweeping through the global TV industry. This report describes the emerging landscape of social media and television. How new key players, such as Twitter and Facebook, are entering and transforming the television industry. Creating the phenomenon of Social TV. Impacting broadcasting, advertising, pay-TV, video-on-demand, television transactions and TV industry business models.
Futurescape is at the forefront of Social TV analysis. Our Social TV strategy report provides unparalleled, comprehensive coverage of this dynamic and highly competitive market. 284 pages of analysis, including profiles of 97 Social TV startup companies, plus 80 tables and figures. An appendix has 63 Social TV colour screenshots.
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Key TV industry issues covered in the report
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Twitter and Facebook both claim to be broadcasters' ideal partners. Yet as they compete for $211bn in global TV ad spend, how far do their interests match the TV industry's? Broadcasters are integrating Social TV to drive viewer tune-in and engagement, boosting live viewing and ad revenue. This means confronting Social TV’s challenges, particularly reaching mass audiences beyond the early adopters. Major advertisers want Social TV shows and interactive ad formats for innovative advertising. However, they also require Social TV providers to have scale. Who can supply it – and has the data to prove it? Pay-TV operators envisage a Social TV model of subscribers recommending content to each other, boosting average revenue per user. How feasible is this? |
TV producers are creating new formats incorporating viewer participation, with live commenting, polls, voting and gaming. However, the full potential of social media and television is still untapped. Social TV startups are attracting millions of dollars of investment from media and tech giants such as BSkyB, Hearst, Time Warner and Google. How is this shaping the future of television? And which business models will prevail, for Social TV to build a profitable commercial future? Social TV is moving fast and organisations must move rapidly to realise its potential and remain competitive. Understanding the Social TV market, identifying key trends and adapting digital strategies have never been more important. |
Global media on our Social TV report |
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“Television companies throughout the value chain have good reason to support Social TV because they see its potential to increase ratings and therefore advertising revenue; boost pay-TV and video-on-demand income, and also work with paid transactions, such as talent show voting and merchandise sales.” See article. |
Digital research firm Futurescape released a new report this week underscoring the concern and quandaries that broadcasters face over social TV. Many broadcasters aren’t sure how to approach social media, such as whether to align with existing platforms like Facebook or Twitter or to invest in social TV startups. See article. |
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“The blurring of divisions between television and the internet means social media is becoming a vital channel for broadcasters, Futurescape, the research firm, has argued.” See article. |
“Social networks such as Facebook and Twitter are now going after the big media prize: billions of worldwide TV advertising dollars. A new Social TV report from media researcher Futurescape says the next leap in the social-marketing world is pursuing the business of social television, tapping into an $180 billion worldwide ad market.” See article. |
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“A report by UK digital media and television researchers Futurescape released this week shows how new trends in television technology are pushing social media into the lounge room.” See article. |
“A Futurescape report predicts Facebook will fight Twitter for the $180bn global TV ad market as these social networks and back channels are formally built into new TVs. While social media has some impact on TV ratings now, the report predicts recommendation, discovery and content sharing will be central to pay-TV services in the future.” See article. |
