+44 20 7193 8295 sales@futurescape.tv

Report: Snap TV

Snapchat and major TV broadcasters are developing a vision for next-generation mobile TV content.

This comprehensive report is the first critical and independent appraisal of how international television broadcasters are innovating original TV content and formats on mobile, partnering with Snapchat.

The Snap TV report covers:

Developing new creative and commercial opportunities

Discover the opportunities which broadcasters and producers are embracing on Snapchat: producing new forms of mobile-native TV content, building audiences via mobile, integrating advertising and ecommerce from global brands.

Emerging TV content and business strategies for mobile

Understand how broadcasters are developing strategies for partnering Snapchat, creating original content, distributing it via Snapchat and reaching 166 million users worldwide.

Competitive advantage from leading innovation

Find out how early adopters in this fast-moving and highly competitive new sector are entertaining, informing and engaging viewers with TV content on mobile.

Mobile TV: Snapchat television pioneers

The television organisations and channels covered in this report include: Comedy Central, CNN, E! Entertainment, ESPN, Food Network, L’Équipe, Liberty Global, MTV, National Geographic, NBCU, Sky News, Sky Sports, Turner Broadcasting, Viacom and Vice.

The Snap TV report provides access to in-depth analysis, broadcasters’ strategies, mobile TV shows and new formats, advertising opportunities and key data: 129 pages, 29 tables and charts.

Snap TV report

How To Order

Choose Your Licence

We accept PayPal and major credit and debit cards

PayPal and debit / credit cards we accept

Report PDFs are emailed to buyers within 24 hours of purchase.

To pay by bank transfer, please contact sales@futurescape.tv

Table Of Contents

1. EXECUTIVE SUMMARY: SHAPING THE FUTURE OF MOBILE TV

2. SNAPCHAT LAUNCHES MOBILE TV CHANNEL TO RIVAL TWITTER AND FACEBOOK

3. TV BROADCASTERS INNOVATE SNAPCHAT MOBILE TV FORMATS AND CONTENT

4. SNAPCHAT’S STRATEGY TO BECOME A WORLDWIDE TV AND MEDIA PARTNER

5. SNAPCHAT DISCOVER: A NEW MOBILE TV AND MEDIA DISTRIBUTION PARADIGM

6. SNAPCHAT ENTERS GLOBAL TV AND MEDIA DISTRIBUTION

7. HOW MAJOR TV BROADCASTERS MAKE HIGH-IMPACT CONTENT FOR SNAPCHAT

8. THE CHALLENGES OF PRODUCING ORIGINAL VIDEO CONTENT FOR DISCOVER

9. INNOVATING THE FUTURE OF NEWS FOR MOBILE

10. NICHE PUBLISHERS ON DISCOVER

11. LIVE STORIES CONTENT PARTNERS

12. LIVE STORIES SPORTS PARTNERS

13. ANALYSIS: SNAPCHAT’S BRAND ADVERTISING BUSINESS MODEL

14. DATA AND INSIGHTS FOR EFFECTIVE AD TARGETING

15. SNAPCHAT’S NEW MOBILE ADVERTISING FORMATS AND THEIR EFFECTIVENESS

16. CASE STUDIES: MAJOR BRAND AD CAMPAIGNS

17. KEY DATA: USER GROWTH, DEMOGRAPHICS AND ATTITUDES

18. COMPANY TIMELINE AND MAJOR DEVELOPMENTS